Hyrox has become a major fitness trend that continues to gain momentum, with an estimated 1.3 million participants expected to take part in events worldwide this year. This unique competition blends running and strength-based exercises, making it a popular choice among younger generations, particularly millennials and Generation Z, who are typically between their early twenties and early forties.

The rise in Hyrox’s popularity is largely attributed to the influence of social media, where participants often showcase their stylish outfits and team coordination. Many competitors opt for high-end fitness brands, creating a sense of unity and style within their teams.

Allana Falconer, a sustainability professional who began competing in 2023, has found a deep passion for Hyrox. She has participated in 20 different races across six countries and 12 cities. For her, “all my holidays revolve around Hyrox or I incorporate events into holidays.”

Falconer’s most significant expense so far was £2,000 when she traveled to Chicago for the World Championships last year. She typically spends about £400 per trip for two nights’ stay and travel, along with £120 for a ticket. Given her frequent participation, she also needs a lot of fitness equipment, noting that “I burn through ridiculous amounts of shoes.”

Evgenia Koroleva, founder of ONE LDN gym, highlights the financial commitment required for serious Hyrox competitors. She estimates that an athlete traveling to compete might spend between £500 to £1,000 in one weekend, with the ticket alone costing around £120. Koroleva believes that once people experience their first race, they are likely to sign up for more, as the course remains the same, creating a personal challenge.

Some critics argue that the costs associated with Hyrox are excessive, especially when compared to other sports. One former participant on Reddit stated, “Travelling abroad plus the costs involved to run around a bit and get out of breath is a stretch for me.” However, many athletes feel the prices are justified due to the expenses of hiring large event spaces, specialist equipment, and judging panels.

Fran Sirl, a personal trainer and owner of parkfit, emphasizes that fitness does not have to be expensive or complicated. He leads outdoor fitness classes in Richmond Park, starting with walks and incorporating exercises like lunges and push-ups on benches. Sirl encourages his clients to find activities that motivate them, whether it’s high-intensity workouts or simple walks.

According to Strava, a survey shows that Gen Z individuals, those born between 1997 and 2012, prioritize spending on fitness. A third of them plan to invest more in fitness this year, with nearly two-thirds preferring new gym clothes over a date.

“Mara-cations” (marathon vacations) and Hyrox holidays have become so popular that some travel companies now offer tailored trips for competitions. In the UK, Hyrox events often sell out quickly, prompting many participants to travel abroad.

Hyrox, which launched its first competition in 2021, maintains a near 50/50 gender split. The race involves running one kilometer eight times, interspersed with exercises such as burpee broad jumps, sled pulls, and rowing. Competitors can participate individually or in teams, either mixed or same-sex.

Dr. Florence Kinnafick, a senior academic at Loughborough University specializing in physical activity and mental health, notes that the variety of disciplines in Hyrox can make it addictive. However, she warns against overtraining if individuals become overly focused on improving their times.

Despite the challenges, Jorell Hill, who has completed 10 races, says he has “definitely caught the bug.” He started in December 2024 and since then, every holiday has been related to fitness events. As a firefighter, he fits his training around his job, noting that his life used to revolve around socializing and drinking, but now nearly all his holidays involve “fitness retreats and competitions.”

Hill has traveled to six or seven countries for competitions and hopes to compete in America and beyond this year. He has made most of his friends through fitness, stating that he now prefers buying new fitness gear over going out clothes.