Who Raised the 12 Flag at the Rams vs. Seahawks NFC Championship?
Jody Allen Raises the 12 Flag at Lumen Field
Jody Allen took on a significant role during the Seattle Seahawks’ NFC Championship game, raising the 12 Flag at Lumen Field. This act continued a long-standing tradition of honoring the team’s fans before major home games. The event was particularly meaningful as it carried historical weight, echoing the actions of her late brother, Paul Allen, who raised the flag during previous NFC Championship games in 2006, 2014, and 2015.
The Seahawks have kept the identity of the flag raiser a secret until the moment of the ceremony, creating excitement among fans for each home kickoff. This tradition has become an integral part of the team’s pregame rituals, adding to the anticipation that builds up before big games.

The Significance of the 12 Flag
The 12 Flag is more than just a symbol; it represents the deep connection between the Seahawks and their fans. In 1984, the team retired jersey number 12 to honor the fans, recognizing them as a vital part of the franchise. Anna Peterson, president of the Seahawkers Booster Club, emphasized the importance of this gesture: “The 12th Man flag raising is just so important to all of us. And the fact that the team recognizes the importance of the fans in that way.”
This tradition began on October 12, 2003, when 12 original season ticket holders raised the flag for the first time. Since then, the honor has been given to a wide range of individuals, including Seahawks legends, athletes, community heroes, and first responders.
A Tradition Rooted in History
Over the years, the 12 Flag has been raised by notable figures such as Seahawks great Cortez Kennedy, former Seattle SuperSonics All-Star Detlef Schrempf, Basketball Hall of Famer Sue Bird, Tuskegee Airman George Hickman, and first responders from the Oso landslide. Each of these individuals has contributed to the legacy of the Seahawks in their own way.
Fans eagerly anticipate who will be chosen to raise the flag for each game. As Peterson noted, “We all want to be there to see it for every game. We all speculate who it’s going to be.”
Connection to Past NFC Championship Games
Jody Allen’s appearance at the NFC Championship game held special significance for longtime fans. Her brother, Paul Allen, had raised the 12 Flag during the Seahawks’ previous NFC Championship games. In each of those seasons, the team went on to win the NFC title. However, Paul Allen passed away in 2018, and this marked the team’s first NFC Championship appearance since his passing.
Fans expressed their excitement about the possibility of Jody Allen raising the flag. Anna Williams, a member of the Seahawkers Booster Club, shared her thoughts: “I am agreeing with some of the chatter that I would love to see Jody Allen.” She also mentioned the sentiment of many fans: “It would be pretty cool to see Paul Allen’s face up there because, of course, we all owe him so much for saving our Seahawks.”
Others speculated about other potential flag raisers. Peterson joked, “I think maybe we’re talking about Marshawn Lynch!” She also mentioned the possibility of Pete Carroll or Ken Griffey Jr., highlighting the enthusiasm surrounding the event.
Who Is Jody Allen?
Jody Allen is a businesswoman and philanthropist who currently serves as the chair of the Seattle Seahawks. As the younger sister of the late Microsoft co-founder Paul Allen, she played a key role in the family’s business ventures. She served as CEO of Vulcan Inc. for nearly three decades before taking over as the executor and trustee of her brother’s multi-billion-dollar estate following his death in 2018.
Under her leadership, the Seahawks have maintained their status as one of the NFL’s most successful franchises. Jody Allen has also taken on responsibilities for the Portland Trail Blazers and the Paul G. Allen Family Foundation, showcasing her commitment to both sports and philanthropy.
What’s Next for the Seahawks?
With the 12 Flag raised, the Seahawks turned their focus to the upcoming NFC Championship matchup, where a Super Bowl berth is at stake. Fans are hopeful for a strong performance from the team. As Williams noted, “It definitely feels like there’s a cohesion between all the players and the coaches. One game away from the big dance.”
The Seahawks continue to build on their legacy, and with Jody Allen stepping into the role of flag raiser, the team is carrying forward a tradition that honors the fans and celebrates the rich history of the franchise.